Martin has over 3 decades of experience in the systems and software development business. A majority of this time has been spent in the product lifecycle management (PLM) space with a specific focus on solutions for engineering and manufacturing organizations.

He has participated at all levels of the business including product development, implementation, and consulting. He has written for almost every industry magazine on the market and has been a regular speaker at several industry conferences. Today, Martin works closely with partners and other entrepreneurs in identifying and bringing to market value-add solutions.

Prior to founding vdR in 1986, Martin spent several years in the defense industry. This included time with the Department of Defense and Hughes Aircraft Company.  While at Hughes, he was selected as a “Hughes Fellow”.  His academic background includes a bachelor’s and master’s degree in Electrical Engineering from California State University at Fullerton and the University of Southern California (USC) respectively.

Jim heads up overall operations at vdR. Prior to this role, Jim served as vdR’s professional services manager for over 15 years. He joined vdR in 2006 and brings with him nearly 20 years of managerial experience from various industries including architecture, facilities management, and customer relationship management.

Jim has extensive experience establishing, developing and operating professional services delivery processes related to both off-the-shelf and custom enterprise management apps.

Prior to joining vdR, Jim worked as a senior business analyst in the customer relationship management field and was Vice President of a technical consulting firm specializing in enterprise Computer Aided Facilities Management system deployments and implementations.

Complementing his professional experience, Jim also served as an adjunct professor at Woodbury University teaching Computer Aided Facilities Management. He received his MBA with an emphasis in Technology Management from the University of Phoenix and graduated magna cum laude with a bachelor’s degree in Facilities Planning and Management from the school of Architecture and Design from Woodbury University.

Jeff heads up vdR’s Nexus based enterprise connectivity solutions. As director of connectivity, he drives business value for customers by extending the digital thread from PDM and PLM into downstream applications such as ERP, ECM, etc. Prior to this role, Jeff served as a Sr. Project Manager at vdR, ensuring the successful deployment of Autodesk PLM solutions including rollouts, configurations, migrations, and integrations. Since joining vdR in 2011, he has played key roles in the success of our customers by effectively communicating business requirements while meeting project objectives.

 Prior to his current role, he supported upgrade projects, new deployments, configuration and testing, user guide development, specification documents, training guides, and marketing materials. Jeff’s onsite activities included training, transport, product troubleshooting, and project planning.

David manages vdR’s partner relationships and related business development activities. Given vdR’s partner-based business model, this role has David working closely with our partner’s sales and customer success teams to ensure partners are supported and enabled to sell and support vdR’s solutions. Key strategic partners include Autodesk, Aras, OpenText, and Oracle.

Since joining vdR in 2015, David has gained experience in product management with vdR’s inventory optimization solutions, PLM services, customer success, and project management. These various roles have informed David’s approach to business development and product marketing by encompassing the customer, partner, and internal development dynamics needed to support vdR’s various offering in the marketplace.

Prior to joining vdR, David held leadership roles bringing-to-market products focused on firmographics, fintech, and content marketing.

For over 20 years, Louis was the Vice President and General Manager of vdR. Louis unexpected passed away in May 2025. Louis was a driving force in shaping vdR into the company it is today and he is deeply missed by the vdR team and broader professional community.